Before you inspect their roof,
homeowners inspect your website.
Homeowners say three things matter when they pick a roofer: reviews, good communication and clear prices.1 I'll design a website for your company around those three. You'll see it before you pay anything.
- Don't like it? Don't pay.So you see the design before you decide whether to go ahead, which means you pay only if you like it.
- No call, just emailSo you can look at it whenever you have a minute, which means it never gets in the way of a job.
- A preview in about 5 business daysSo you don't wait weeks for a first look, which means deciding on your website doesn't get pushed to next month.
74% of homeowners say a quick response and good communication matter more than price.3
Here's the problem you face.
You probably already have reviews and a phone number. The problem is where they are. Homeowners check you online before they call, and if they have to guess where your number is, what your reviews say or what happens after they ask, they call the next roofer on the list.
Which means you can lose the job without ever knowing it was yours to win.
3 Roofr, homeowner survey of 292 homeowners (November 2025).
Luckily, there's a fix: the “No Guessing” Website.
A homeowner shouldn't have to guess where your number is, what your reviews say or what happens after they ask. Here's what makes it different:
- The next step is always clear: call you or request an inspection.
- Your number stays one tap away on a phone, not hidden at the bottom.
- Your reviews sit right next to the button, where a homeowner decides.
- A plain “what happens after you ask” section, so they know you'll call back.
- Every page in English and Spanish.
It's built around the three things homeowners say matter.1
Reviews they can trust.
say online reviews are very or extremely important.
On your site: your Google reviews, on the page where a homeowner is deciding.
A company that communicates.
say the best communication decides between two companies, and 60% prefer to call.
On your site: your number one tap away on a phone, a short form that goes straight to your email, and a plain explanation of what happens after someone asks for an inspection.
Clear prices.
say they'd be more likely to call a roofer who publishes prices online.
On your site: if you're comfortable sharing it, a starting price or a typical range. If not, a short note on how you quote.
That's what I'll put into a design for your company, and you'll see it before you pay anything.
1 Roofing Contractor, 2025 homeowner roofing survey (with ROOFLE Technologies and Owens Corning; fall 2024).
What you get
First a free preview. If you like it, the full website.
Free preview
You owe nothing.
- A preview of how your homepage would look, so you see your own company on the page, which means you judge a real design, not a promise.
- To look at, not to use: the form and the buttons don't work yet, so there is nothing for you to set up, which means you only open the link and look.
- Not online: it's separate from your website, so your customers never see it, which means your current site keeps working while you decide.
Full website
You pay once. No monthly fees.
- Your homepage plus 3 or 4 more pages, for example services, service area, reviews and contact, so a homeowner finds what they came for, which means they can check you out without leaving your site.
- A working inspection request form that sends the requests to your email, so a homeowner can ask for a visit without calling, which means every request reaches the same inbox.
- Live on your own domain, so customers find it at the address they already know, which means nobody has to learn a new one.
- Ready in up to 2 weeks after you approve the preview
You'll see the price on the next page, before I start your preview.
Built for the phone first
Every page is designed for a small screen first, with your number one tap away, so a homeowner on a phone can reach you right away, which means the next step is always easy.
Why English and Spanish
In the City of Houston, 37% of people age 5 and older speak Spanish at home,2 so Spanish-speaking homeowners can read about your work in their own language, which means they get the same clear information as everyone else.
2 City of Houston, Planning Department, “Language Spoken at Home” (ACS 2019–2023).
Who I am
I'm Ricardo Penafiel. My day job is making online stores sell: I work on the e-commerce websites of two national footwear brands, planning how products and promotions show up for shoppers.
On my own, I design websites in English and Spanish, and I'm building them for roofers. The demo is my work: open it and judge for yourself.
You'll deal with me directly, not a sales team: I build every preview myself and I answer your emails myself.
Don't just take my word for it. Look at this.
A finished roofing homepage, built as an example for a fictional company.
How it works
Tell me about your business
Fill out the form. It takes about a minute.
I build your preview
It shows how your new homepage would look, in English and Spanish, made from your Google listing and your current website. I send you a private link by email in about 5 business days.
You decide
Like it? Tell me and I'll send you the next steps to build your full website. Not for you? You owe nothing.
Why is the preview free?
A website is easier to judge when you can see it, so I'd rather show you than ask you to take my word for it. If you like what you see, I hope you'll let me build the full website.
My “Don't Like It? Don't Pay” Guarantee
Here's my promise: if you don't like your preview, you don't pay a single cent.
You don't have to explain why. Just reply to my email and say "no thanks." Your current website stays exactly as it is, and you owe me nothing.
And if you do like it, you pay once for the full website, with no monthly fees.
Sound fair?
Send me my free previewIs this for you?
This is for you if
- You run a roofing company in the Houston area
- You think your website could bring in more inspection requests
- You'd like to see a new website before you decide anything
This is not for you if
- You already pay an agency for a full marketing system
- You want paid ads or SEO managed for you, or a promise of Google rankings. I build websites
Questions
What's in the free preview?
A preview of how your new homepage would look: your name, services, service area and Google reviews, in English and Spanish. You open it from a private link on your phone or computer. It's for looking only: the form and the buttons don't work until the full website.
How much does the full website cost?
The price appears on the next page, right after you send the form and before I start your preview. The preview itself is free, and you pay once for the full website, with no monthly fees.
Will you change my current website?
No. The preview is built separately. Your current website stays exactly as it is until you decide.
Can I ask for changes?
Yes. Once you decide to go ahead, we adjust the details together as part of building your full website.
Will my new website rank first on Google?
No. I don't sell SEO and I don't promise rankings. I build a clear website that's easy to use on a phone.